Why Hire a Professional Writer?

Thursday, September 17th, 2009 Blog by Orange County Design

So you need some content for your small business website, and people have referred you to freelance writers or copy services in the area. As you sit there and contemplate this seemingly simple task, you keep recycling one nagging question:

Why can’t I just write it myself?

You can! But you can also waste a lot of time, energy and frustration in the process. A professional writer can save you the heartache, and bring a few extra goodies to the table as well. Some things to consider when you’re talking yourself out of your friendly local freelancer:

1. You Already Have a Job: Your job description could cover four people and you’ve forgotten which days fall on weekends. In other words, you’ve got enough to do.A professional writer will keep your writing projects from clogging up your workday and slipping through the cracks.

2. You Like Nice Things: Professional writers know what people like, and how they like it. Good grammar and punctuation are just two aspects of what goes into a bouquet of lovely copy. Style, layout and engaging content make a naturally harmonious trio, and writers know how to put them together so customers can’t help but look.

3. You’re Searching For Something: …And so are your customers. Hopefully, that something is you. If you’ve had a professional writer integrate Search Engine Optimization (SEO) strategies into your copy, your site will be more readily indexed by search engines and more easily found by potential clients.

4. You’re Better Than They Are: You’ve had clients, experiences, requests and perspectives that make you faster, harder and stronger than the rest. Professional writers have gone through the same tempering process, and their sharpness can give your copy an edge.

5. You Don’t Hate Money: Professional writers can do a lot with a little, and are probably more affordable than you are. In fact, you may be surprised at how much great writing you can get with your budget. Plus, high-quality web content is vital to your marketing which is, in turn, vital to your revenue.

6. You Enjoy Company: Site visits are one thing, page views are another. When customers stay on a site, they are more likely to make a purchase or request information for services. A professional writer knows how to make copy comfy and inviting, so your customers will want to stay awhile.

What are some reasons why you wouldn’t hire a professional writer for your blog or web content?